SEO for Real Estate: How to Stand Out from Your Competition

In the highly competitive real estate market, a strong online presence is what can attract potential buyers and sellers. Xplore Intellects Pvt Ltd SEO company in Coimbatore, specializes in optimising websites for real estate businesses to rank higher on search engines. Here are actionable SEO tips, tricks, and strategies tailored to the real estate sector.

1. Verify Your Google My Business Profile

Verification of your Google My Business, or GMB, profile is the most important action in real estate local SEO. Make sure that your NAP name, address, and phone number are uniform everywhere: your website, your social media presence, and everywhere else.

Key Steps:

• Claim GMB: You can still claim a GMB if you haven’t already; simply claim and then verify it.
• Add property images: Add top-quality images of your property to attract eyeballs
• Update working hours and contact number: Update your business hours, mobile number, and mail id.
• Engage on reviews: Encourage satisfied clients and respond promptly to their feedback to build trust.
• At Xplore Intellects Pvt Ltd, we suggest you to implement GMB information on your website by integrating it for smooth navigation and credibility.

2. City-Specific Content

You can make your website much more visible in local searches by creating content that is specific to the cities or neighborhoods where your properties are located. This content will help establish your brand as an authority in the area.

Examples of City-Specific Content:

• Property Market Trends: Talk about real estate trends, property values, and market growth in Coimbatore or other cities of interest.
• Neighbourhood Guides: Give information about schools, safety, parks, and community highlights.
• Custom Search Pages: Develop pages for specific neighborhoods to help users find properties according to their preferences.
• Xplore Intellects Pvt Ltd, being the best SEO company in Coimbatore, can help structure such city-specific content for maximum SEO impact.

3. Include Information About City Landmarks, Jobs, Transport, and Restaurants

• For every content creation, details about landmarks in the city, employment prospects, transportation facilities, and the most frequent dining places can be used to increase value for prospective buyers.

Why This Matters:

• Enhances user engagement: Buyers always look for homes next to schools, workplaces, or public transport stations.
• Improves keyword relevance: Content about specific amenities available in a city can aim for long-tail keywords like “flats near Anna Statue, Coimbatore.”

How to Do This:

Write blog posts such as “Top Restaurants in Coimbatore Near Prime Residential Areas.”

Include proximity to landmarks like VOC Park or Brookefields Mall in property descriptions.

Offer details on commute options for professionals working in IT hubs or industrial areas.

4. Guest Posting on Real Estate Websites

Guest posting is an efficient tactic to establish authority as well as drive referral traffic to your site. Here you can develop quality content in real estate-related websites that’ll establish your brand as a thought leader.

Steps to Start

• Firstly, find niche websites. Such sites should have high-domain-authority real estate blogs or news sites.
• Pitch valuable ideas: Suggest topics, for example, “Tips for First-Time Homebuyers” or “Real Estate Investment in Coimbatore.”
• Include backlinks: Make sure that every guest post has a link to your site. This improves your SEO performance.
• At Xplore Intellects Pvt Ltd, we can help in outreach and develop engaging guest posts that bring high-quality leads.

5. Get Backlinks from High-Quality Relevant Sites

• Backlinks are still one of the most powerful ranking factors for search engines. Getting backlinks from quality relevant sources increases your domain authority and organic ranking.

• Successful Strategies for Backlinks in Real Estate
• Partner with local businesses: Partner with moving companies, furniture stores, or interior designers to exchange backlinks.
• Directory listings: List your properties on real estate directories such as MagicBricks or 99acres.
• Social media: Share content on LinkedIn and Facebook to attract natural backlinks.
• You can create a strategy with Xplore Intellects Pvt Ltd to outclass others in Coimbatore’s real estate market.

6. Use Schema Markup for Local Business

Schema markup assists search engines in understanding content better, which in turn improves the appearance of a site in search results. For real estate businesses, schema markup can be revolutionary, increasing CTR as much as 25 percent.

Types of Schema Markups to Use

For real estate businesses, this includes the following types:

• Local Business Schema: Make use of business hours, contact information, and location on the website.
• Real Estate Listing Schema: Include information such as property addresses, costs, and availability.
• FAQ Schema: Optimise frequently asked questions about buying or selling properties.
• Benefits:
• Rich snippets: Show additional data in the search result, including ratings, prices, images, etc.
• Increase CTR: Your well-designed and organised search snippets attract more people to visit your website.
• Xplore Intellects Pvt Ltd is one of the renowned SEO companies in Coimbatore that can execute schema markup effectively for your website.

Why Choose Xplore Intellects Pvt Ltd for Real Estate SEO?

Combining expertise in local SEO and digital marketing, we at Xplore Intellects Pvt Ltd deliver results for real estate businesses. Our tailored strategy will ensure your properties rank higher on search results, attract more qualified leads, and ultimately convert to sales.